Entrepreneurship is shaped by creativity, innovation, and continuous adaptation to the market. It represents a way of life and thinking about constant improvement and developing business opportunities in practice. Through projects, the Development Agency for Upper Gorenjska pursues the goals of encouraging entrepreneurship, from the youngest groups in elementary schools to entrepreneurs who are thinking about internationalization and international business.

Through a wide range of services, the Development Agency for Upper Gorenjska offers mentoring of young entrepreneurs, educational workshops, counseling, cross-border networking, generating business opportunities, and a wide range of registration procedures for independent entrepreneurs and companies.

The area of ​​Upper Gorenjska is distinguished by successful stories of high-tech companies, tourism, and sports, as well as innovations and creative industries on a local and global scale.